Students in Professor Mary Scott’s Sports Sponsorship and Promotions class are participating in USA Today’s Ad Meter competition which gauges public sentiment around Super Bowl commercials. Professor Scott’s students are part of a prestigious group, as students at only four other sports communication, advertising or marketing programs at universities across the country were selected to participate.

The 36th annual contest is the industry’s leading opinion tool for gauging public sentiment around Super Bowl ads and Montclair’s students are excited about the opportunity. During class this week, students previewed some of the commercials scheduled to air during the “Big Game,” as brands release their spots in advance or teasers of the commercials to drive earned media opportunities and online discussion.

“It’s fun to see creativity from all the brands, knowing one day we may have the opportunity to step in the shoes of the people responsible for the commercials and campaigns,” said Cameryn Martin, who is majoring in Sports Communication with a minor in Sports Culture. “It’s inspiring and insightful to see what happens behind the behind the scenes as we consume other content related to the commercials.”

斯科特教授向她的学生强调，公司为超级碗广告所做的投资，远远超过了从播放或流媒体比赛的网络（今年是CBS）购买广告时间的数百万美元成本。 She told 《纽约时报》本周早些时候的一篇文章, “You are not just paying for that 30-second spot, it’s a four-to-six week buzz that you’re creating.”

Some of the students already have favorite ads. “The Budweiser ad (featuring the nostalgia of the Clydesdales, a cute dog and some great 60’s music) stood out to me because it it is so emotional,” said senior Sports Communication major Emily Sznurkowski. “And I like what Etsy did because a lot of people might not know what it is and they don’t make many ads. I don’t want to call them a smaller brand, but the exposure for them will drive traffic to their site or people will Google them.”

对于体育传播专业大三学生丹尼尔·阿莫亚来说，参加比赛是整个项目和传播与媒体学院丰富经历的一部分。 “It’s fun to be part of this competition and to be invited to participate with only a few other schools. Most people don’t realize how much goes into the business side of sports. To learn in this class and others like Sports PR about the different avenues brands take for their campaigns is fun and interesting.”

“I’ve done a lot of different things in the program, a lot of hands-on filming editing and I took the Sports PR class with Professor Scott last semester which opened my eyes to the different techniques brands use,” said junior Sports Communications major Alex Daly. “It’s interesting to learn why brands work with certain celebrities for their commercials and what their overall strategies are beyond the Super Bowl ads.”

截止到美国东部时间2月12日（周一）凌晨1点，每位学生将对所有符合广告收费标准的超级碗广告进行评分。 T2024年超级碗广告大赛冠军将揭晓 住在 哥伦比亚广播公司(CBS)的早晨 在 admeter.usatoday.com 2月12日上午。 自1989年以来，《今日美国》广告计量表继续在广告领域产生重大影响，在超级碗周日认识到体育，娱乐和流行文化的交叉点。 In true Super Bowl fashion and staying “on brand” with the game, the competition has its own sponsors. 今年的比赛得到了H&R Block、起亚和State Farm的支持。 

Story by 基思绿色, School of Communication and Media

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关于传播与媒体学院传播与媒体学院成立于2012年，为1800多名才华横溢、多元化的学生提供一系列充满活力的传播和媒体课程。 学院提供电影和电视、社交媒体和公共关系、广告、新闻和数字媒体、体育传播、传播和媒体研究、动画和视觉效果学位，以及公共和组织关系硕士学位，为下一代传播和媒体从业者和领导者做好准备。 The School houses award-winning student programs that include 赛事中广播, 的Montclarion newspaper, 鹰通信 Agency, the 红鹰体育网, 鹰+ OTT streaming platform, and 新闻实验室, as well as the 合作媒体中心, which serves the public by working to grow and strengthen local journalism. 学生的项目和节目最近获得了PRSSA的贝特曼竞赛的国家认可，爱德华R默罗奖，几项马可尼奖提名，以及电视艺术与科学学院的大学电视奖。