“Joy” is the Dominant Emotion Found in the Social Media Data Analytics Study

To explore how social media users feel about Valentine’s Day and what consumers are buying leading up to February 14, a team of faculty from the Joetta Di Bella和Fred C. Sautter III战略传播中心 in the School of Communication and Media at 火狐体育 examined over 2 Million social media posts from February 1 – February 11.

The full study, which is found 在这里, found that the conversations surrounding Valentine’s Day were dominated by emotions of joy (85%) and a bit of sadness (8%). “爱”和“关系”成为了突出的主题，强调了通过深思熟虑和发自内心的礼物表达爱和感激的重要性。 赠送礼物的行为被认为是爱的一种重要姿态，尤其是在混乱的世界中突出积极的一面。

此外，Jin-A Choi博士、Yi Luo博士和Bond Benton博士共同撰写的研究发现：

• Commercial spending around Valentine’s Day this year is expected to reach a record $25.8 billion in the U.S. alone,with an average spending of approximately $185 per person. 巧克力、玫瑰和鲜花是最受欢迎的礼物，这将有助于创纪录的消费。 
• Related to that spending, “chocolate” is the most searched Valentine’s gift on Google above flowers, roses and jewelry. In the 118k social media mentions from February 1-11 2024, “chocolate” dominated a third of the social conversations, especially “chocolate
  covered strawberries” and a “box of chocolate”
• 社交媒体用户对情人节礼物创意的正面评价是负面评价的2.5倍。 与这种积极态度相呼应的是，83%的社交媒体帖子明确表达了对送礼行为的喜悦。

这是战略传播中心的第14项研究，该中心除了对媒体友好的社交媒体研究外，还为教师和学生的课堂学习和研究项目提供社交媒体分析工具和培训。

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关于传播与媒体学院： 传播与媒体学院成立于2012年，为1800多名才华横溢、多元化的学生提供一系列充满活力的传播和媒体课程。 学院提供电影和电视、社交媒体和公共关系、广告、新闻和数字媒体、体育传播、传播和媒体研究、动画和视觉效果学位，以及公共和组织关系硕士学位，为下一代传播和媒体从业者和领导者做好准备。 The School houses award-winning student programs that include 赛事中广播, 的Montclarion newspaper, 鹰通信 Agency, the 红鹰体育网, 鹰+ OTT streaming platform, and 新闻实验室, as well as the 合作媒体中心, which serves the public by working to grow and strengthen local journalism. 学生的项目和节目最近获得了PRSSA的贝特曼竞赛的国家认可，爱德华R默罗奖，几项马可尼奖提名，以及电视艺术与科学学院的大学电视奖。

媒体接触： Keith Green，传播与媒体学院，973-655-3701或 greenk@montclair.edu