Montclair Social Media 研究 研究 Again Reach Global Audience in ’23-24 Academic Year
发布: 传播与媒体新闻学院
*Faculty, staff and students collaborated on 10 projects, up from seven in ’22-23*
During the ’23-24 academic year, researchers from the Joetta DiBella和Fred C. Sautter III战略沟通中心 in the School of Communication and Media at 火狐体育 conducted 10 social media data analytics studies. Similar to when the Center formally launched during the ’22-23 Academic Year, hundreds of millions of people around the globe consumed earned media content about the studies, which this time included stories about power couple Taylor Swift and Travis Kelce, negative sentiment by Gen Z around the 2024 Presidential Race, and a follow up to the Center’s first study on the cultural phenomenon of pumpkin spice.
由教职员和研究生组成的研究小组撰写了这些研究报告，教师崔珍娥博士、罗毅博士和邦德·本顿博士经常向媒体介绍这些研究。 这些内容在全球范围内赢得了数亿次媒体曝光，潜在受众接近10亿人。 Outlets that covered the Center’s studies included NBC New York, CBS 新闻, Associated Press, Reuters, Yahoo, Rolling Stone, Chicago Tribune, U.S 新闻 and World Report, Orange County Register, PR Week and Medium. 内容也出现在西雅图、盐湖城、查塔努加和其他美国百强市场的网点，而故事也出现在印度、中国、加拿大和其他国家的网点。
此外，截至2024年7月，来自82个国家的334个组织（大学、公司和政府机构）通过数字共享平台下载了这些研究成果2700多次。
The ten studies were: 对最高法院裁决的悲伤和厌恶 (July 2023), 南瓜香料20周年及文化现象 (September 2023), 斯威夫特-凯尔茜的恋情促使周日橄榄球之夜的社交媒体对话激增, (October 2023), 芭比娃娃在社交媒体上主导了万圣节服装的讨论 (October 2023),
“Pizzagate” Posts on X Spike Dramatically After Conspiracy Theory Boosted (November 2023), 社交媒体数据显示，泰勒·斯威夫特将帮助创造超级碗收视率记录 (February 2024), Valentine’s Day Retail and Gift 给 Trends (February 2024), Iconic Beer Brand Guinness Dominates the Brand Discussion Around St. Patrick’s Day (March 2024), 社交媒体上的负面情绪主导了Z世代的总统选举讨论 (May 2024), and 骄傲月和LGBTQ品牌反弹主要由QAnon和流行极端分子推动 (June 2024).
The studies were led by faculty members 崔珍雅博士， 罗毅博士 and 邦德·本顿博士 with assistance from Keith Strudler博士, Professor 基思绿色 and graduate student 加布里埃尔·迈耶.
媒体成员有问题或采访研究的作者之一，请联系基思绿色，传播与媒体学院greenk@montclair.edu或973-655-3701。