Montclair State University ​​and Nexus Licensing Group Announce Strategic Partnership

Nexus Licensing Group, a leading collegiate licensing management firm, and Montclair State University today announced an exclusive partnership agreement which names Nexus as the University’s licensing agency of record.

Under the agreement, Nexus will help Montclair expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and execute a strategic, integrated plan to protect and manage the University’s name and marks, as well as enhance its retail strategy through customized promotions on campus and beyond.

“Montclair’s brand and reputation are very valuable assets. To help us expand its reach – and protect against unauthorized uses – we have established a formal trademarks licensing program,” says Joseph Brennan, vice president for communications and marketing. “We look forward to working with Nexus to build a program that will be a win-win for the University and our partners.”

“We are thrilled to begin our work with Montclair State University,” says Brian Young, Founder & CEO, Nexus Licensing Group. “As the second-largest university in New Jersey, and with strong brand recognition across the region and beyond, we believe there is great potential for a comprehensive consumer products program that engages Montclair’s constituents both near and far.”