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Esther Kim

Assistant Professor, Hospitality and Tourism, Feliciano School of Business

Office:: School of Business
Email:: kimes@montclair.edu
Degrees:: BBA, Sejong University, Seoul, South Korea; MS, Purdue University; PhD, University of Nevada, Las Vegas
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Bio

博士

Specialization

Hospitality Management, Revenue Management, Consumer Behavior

Links

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Scholarship and Creative Works @ Digital Commons

Research

Lin, A., Legendre, T., & Kim, E.L. Suboptimal Product Pricing
Kim, E. L. & Kim, E. J. Navigating AI in Travel Planning: Understanding the Impact of Adaptivity, Disclosure, and Empathetic Language on Consumer Trust and Intentions, Current Issues in Tourism, Under the 2nd round of review
Kim, E.L., Cain, L., & Kim, E.J. Optimizing sustainability in food delivery: The role of nudging and Choice Architecture in shaping eco-friendly decisions, International Journal of Contemporary Hospitality Management. Under the 3rd round of review
Kim, E.L., Min, J., & Heo, C., Final Price Neglect: Intergrated Versus Non-Integrated Promotion in the Hotel Industry.
Kim, M., Kim, E.J., Lee, Solbi, & Kim, E.L., ESG in the Digital Age: Enhancing Customer Perception through Strategic Communication in Restaurant Mobile Ordering. Invited to the special issue of the International Journal of Contemporary Hospitality Management. Under the second round of review.

Professional Experience

Sales Administrative , Renaissance Seoul Hotel (2009 - 2010)
Front Office Manager/Assistant Regional Revenue Manager, Courtyard by Marriott, Lafayette Indiana (2012 - 2013)
Revenue Analyst/Reservation Manager, Millennium Knickerbocker (2013 - 2014)
Regional Revenue Analyst, US Regional Revenue Department, Millennium Hotels and Resorts, US Corporate (2014 - 2015)
Assistant Professor, Montclair State University (2020 - Present)
Graduate Assistant / Instructor, University of Nevada, Las Vegas (2017 - 2019)
Customer Experience Management , SHR --- Sceptre Hospitality Resources, Inc. (2015 - 2016)

Honors & Awards

Best Paper Award, The Tourism Sciences Society of Korea (July 2022)
Best Paper Award, 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (January 2020)
Best Presentation Award, 21st UNLV Graduate Research Forum (February 2019)
Best Presentation Award, 2017 Annual Conference- International Hospitality Information Technology Association (June 2017)
Best Poster Award, THEREPS (April 2024)

Refereed Published Articles

E. Kim, S. Tanford (2019). Simultaneous effects of multiple cues in restaurant reviews. Journal of Services Marketing
S. Tanford, E. Kim (2019). Risk versus Reward: When Will Travelers Go the Distance?. Journal of Travel Research
E. Kim, S. Tanford (2019). Seeking reward or avoiding risk from restaurant reviews: Does distance matter?. International Journal of Contemporary Hospitality Management
E. Kim, S. Tanford (2022). When will consumers splurge on travel? Effective add-on selling strategies. Journal of Hospitality and Tourism Insights
E. Kim, S. Tanford (2021). The windfall gain effect: Using a surprise discount to stimulate add-on purchases. International Journal of Hospitality Management
E. Kim, S. Tanford (2020). Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items. Cornell Hospitality Quarterly
C. Chen, E. Kim, M. Schuckert (2023). Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés. Journal of Global Scholars of Marketing Science
E. Kim, E. Kim, M. Kim (2023). Post-Pandemic hotel cancellation policy: Situational cues as perceived risk triggers. Journal of Hospitality and Tourism Management
E. Kim, J. Tang (2024). Tackling No-Shows in Fine Dining: Insights into Cancellation Policies and Consumer. Journal of Revenue and Pricing Management
E. Kim, E. Kim, M. Kim, J. Tang (2024). The matching effect of local food and color on ethical dining behaviors: the roles of credibility and green image. International Journal of Contemporary Hospitality Management
E. Kim, J. Tang, M. Kim, E. Kim (火狐体育). The effects of restaurant cancellation policies and no-show awareness campaigns on reservation behaviors.. International Journal of Consumer Studies

Published Proceedings

E. Kim, S. Jang (5s). 2012. Brand Equity and Willingness to Pay a Price Premium for a Hotel Room. 17th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
E. Kim, S. Tanford (5s). 2018. It’s your birthday! How far will you go for a great dinner? 2018 West Federation Council on Hotel, Restaurant, and Institutional Education Regional Conference
E. Kim, S. Tanford (5s). 2017. Influence of Online Travel Reviews: Avoiding Risk Vs. Reward Seeking. iHITA 2017 Annual Conference- International Hospitality Information Technology Association
E. Kim, S. Tanford (5s). 2018. How far will you go? The role of effort reduction in consumer response to online restaurant reviews. 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
E. Kim, S. Tanford (5s). 2018. Does location matter? The influence of customer reviews and distance in travel decisions. 2018 International Council on Hotel, Restaurant, and Institutional Education
E. Kim, S. Tanford (5s). 2019. The level relatedness as a factor in purchasing behavior for hotel add-on items. 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
E. Kim, T. S, S. Baloglu (5s). 2020. The correlates of destination image: A meta-analysis 2019 West Federation Council on Hotel, Restaurant, and Institutional Education Regional Conference
M. Kim, E. Kim, E. Kim (5s). 2022. Post-COVID Hotel Cancellation Policy: The Stimulating Effect of Risk Triggers The International Tourism Conference 2022
J. Ha, K. Park, E. Kim (5s). 2022. “What do you want from luxury dining experiences?” Exploring experiential consumption at luxury restaurants THEREPS 2022
E. Kim, S. Tanford (5s). 2020. Consumer response to a surprise discount: Mental accounting and thinking style. 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
E. Kim, S. Tanford (5s). 2020. Unexpected discount and unplanned hotel add-on purchase online West Federation Council on Hotel, Restaurant, and Institutional Education Regional Conference
J. Tang, S. Joe, E. Kim, E. Kim (5s). 2023. Effective Color Marketing for Restaurants: The Matching Effect of Color and Sustainability 2023 WEST Federation Council on Hotel, Restaurant and Institutional Education
E. Kim, M. Kim (5s). 2023. The effective cancellation policy and the awareness campaign for the reduction of restaurant no-shows THEREPS 2023
E. Kim, J. Min, T. Legendre, C. Heo (5s). 火狐体育. Exploring psychological mechanism of discounting: Integrated promotions, effortful discounts, and customer perceptions in Luxury Hospitality THEREPS 火狐体育
E. Kim, J. Tang (5s). 2024. Battle with Restaurant No-Shows- Optimizing Cancellation Policies and Awareness Campaigns for Restaurants APAC Council on Hotel, Restaurant and Institutional Education
L. Cain, E. Kim, E. Kim (5s). 2024. Greening the Delivery: Nudging Sustainable Choices in the Food Delivery App Landscape International Council on Hotel, Restaurant and Institutional Education
E. Kim, E. Kim (5s). 2024. Understanding User Intention in AI-Driven Travel Recommendation Service THEREPS 2024
E. Kim (5s). 2023. No More No-Shows: Optimizing Cancellation Policies and Awareness Campaigns for Restaurants ABEAI 2024
S. Lee, M. Kim, E. Kim, E. Kim, K. Park (5s). . Framing the Future: How Construal Fit in ESG Messaging Shapes Restaurant Brand Image The 30th Asia Pacific Tourism Association (APTA) Annual Conference